Global competition, reduced revenues and rising operating expenses are just a few of the challenges facing today's organizations, whether corporate, government or nonprofit. To counteract these challenges, leaders are attempting to boost productivity, institute process improvements and increase ROI. But that is only one side of the coin.

The success of these initiatives is ultimately dependent upon the organization's people. It is they, either by their positive action or lack thereof, who will promote or undermine its future. However, employee morale has rarely been lower than it is today in many organizations. The stress of geopolitical and economic uncertainty, growing distrust of leaders and the expectation that fewer employees must do more with less resources and fewer rewards, is causing many to seek cover rather than strive to build the organization's future.

When leaders focus only on tangible results, i.e., increased productivity and profitability, their people feel unappreciated and in many instances, “used.” This results in a downward spiral of ever greater demands followed by continually decreasing employee responsiveness and morale.

By focusing on building a Legacy Organization, leaders open the door to every individual for personal development, fulfillment and the opportunity for a rewarding career. The result to the organization, is a self motivated, loyal and highly committed staff that deeply desires to further the legacy at every opportunity. When people are motivated by furthering the legacy, they become the organization's greatest resource and fiercest proponent.

"There are far too many smart, educated, talented people operating at quarter speed...people who look like they have their act together but have yet to make an impact...We are sitting on a huge potential boom in productivity... ~
Po Bronson, Fast Company Magazine, January 2003

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